Privacy policy

Last updated: 31 August 2025

At SBD New Zealand, your trust is everything. We exist to serve athletes, and that includes protecting your privacy. This policy explains what information we collect, how we use it, and the choices you have.

What We Collect

When you shop with us or use our website, we collect information to give you the best experience possible. That may include:

  • Contact details: name, email, phone number, shipping and billing addresses.

  • Payment details: credit or debit card info, payment confirmations.

  • Account details: username, password, preferences.

  • Shopping activity: items you view, add to your cart, wishlist, buy, return, or exchange.

  • Communications: messages or support requests you send us.

  • Device & usage info: your IP address, browser type, and how you interact with our site.

We collect this directly from you, automatically through our site, and from trusted partners like Shopify.

How We Use Your Information

We use your information to:

  • Deliver your order – process payments, ship products, handle returns.

  • Improve your experience – remember your preferences, recommend products, refine our services.

  • Keep it secure – prevent fraud, protect accounts, and maintain a safe store.

  • Stay connected – answer your questions, provide updates, send training and product news (you can unsubscribe anytime).

  • Follow the law – meet legal requirements and respond to valid requests.

How We Share Information

We only share what’s necessary, and only with trusted partners:

  • Shopify – our store platform, powering payments, checkout, and secure hosting.

  • Service providers – shipping, customer support, analytics, and IT systems.

  • Marketing partners – for ads and promotions.

  • Legal or business reasons – if required by law, or in the event of a major business change.

Shopify’s Role

Our store runs on Shopify. That means your data may also be handled by Shopify, sometimes outside New Zealand. They help us keep your shopping secure and provide tools that improve your experience.
You can read Shopify’s privacy policy here: Shopify Privacy Policy.

Your Choices & Rights

Depending on where you live, you may have rights to:

  • Access the data we hold about you.

  • Request corrections or deletion.

  • Ask for a copy of your data.

  • Opt out of promotional emails.

To exercise these rights, contact us directly or use Shopify’s Privacy Portal: Shopify Privacy Portal.

We’ll never treat you unfairly for using your privacy rights.

Children’s Data

Our products are built for athletes, not children. We don’t knowingly collect personal information from anyone under the legal age in their country.

Security & Retention

We take security seriously. While no system is perfect, we work with trusted providers to keep your information safe. We keep your data only as long as needed for business, legal, or security reasons.

International Transfers

Your data may be processed overseas. When this happens, we rely on trusted and approved safeguards to protect it.

Changes to This Policy

We may update this policy as we evolve. If we do, we’ll update the date above and post the changes here.

Contact Us

Questions or requests? Get in touch:

Email: services@sbdapparel.co.nz
Post: SBD New Zealand, 92 King Edward Street, South Dunedin, Dunedin, OTA, 9012, NZ

Strength. Belief. Determination.

Protecting your privacy is part of how we protect you.